The Card That Will Work Wonders

In the business world, there are various ways to reach people, whether it’s via phone, email, fax or even mail. It’s important to make it as easy as possible for others to get in touch with you; one of the most efficient ways in doing is with a business card.

Here are five reasons why having a business card will work wonders for your business and/or career.

Networking

You never know who you’re going to run into or when. Having a business card on you at all times can save you from handing someone a used napkin with illegible contact information; not the most effective way to woo a prospective business partner.

Stand Out & Encourage Follow Up

You can’t always rely on having a pen and paper around to write down your contact information, or risk your name be buried in someone’s crowded contact list. A business card is more personal, memorable and will encourage others to follow up.

Show You’re Prepared (And Had the Forethought)

It’s like ordering a drink at a restaurant and asking the waiter for a straw, only to have him pull one out from his pocket. Not everyone wants a straw with their drink but for the ones that do, the waiter comes prepared. Thus, carrying those extra business cards in your back pocket could land you a solid tip.

Easy Reference

The 3.5 x 2 inch. card can fit just about anywhere; therefore can be easily be passed around and is less than a hassle. If the recipient doesn’t feel the need for your services, they may know someone else who might.

Inexpensive

A little goes a long way. The cost of a standard business card is minimal when compared to its return on investment. In fact, going that extra mile is what will make you stand out from your competition.

A business card is what introduces you, gives recognition and makes a first impression. It’s an easy and cost-effective tool that should be used by everyone in the workforce. Whether as a student, a business owner or professional, business cards are an effective way to connect with people on a more personal and professional level.

– Article by Adele St-Pierre

Adele St-Pierre is a recent graduate of Canadore College’s Marketing Communications Program. She is pursuing her passion and continuing her education at Ryerson University in the Graphic Communications Management Program.